A selection of work that I have created as an experiential designer primarily for trade show booths.
In collaboration with Kuhn Rikon, they asked for a Swiss chalet inspired booth as an homage to the company's Swiss origins. We repurposed elements of last years booth and focused on selecting new laminates to fit the new cozy vibe as well as configuring a new spacious demo area. The most exciting part of the booth is the storage closet with a chalet roof over it. The detailer and I collaborated on creating custom wooden elements that were crafted for it in the shop. Photos taken by me.
Jumio is an identity verifying company and this was for the Money 20/20 show in Las Vegas. They asked for something clean and modern where the sales people can have room to sit down with clients.
← Alternate concept renders
This was for the Housewares 2024 show in Chicago. Drinkmate wanted a bright and airy display with lots of room for sampling. I created a public facing bar area that provides storage and a more intimate sit down bar as well. Their product has some gentle curves and I wanted that to be a part of their booth. Photos taken by me.
Also for the Housewares 2024 show in Chicago, Cooluli wanted a really simple and economic display with their own fridges on display in addition to built in ones along the back wall. The most fun part of this booth is the custom rounded shelves I designed to match the rounded edges of the fridges. Photos taken by me.
Concepts that never made it out of development
Frama-Tech asked for a modular concept to showcase their edge banding materials. Looking at all the different varieties of edge banding they had on their website I wanted to incorporate it into the booth in a unique way so people can see the variety for themselves. The blue strip emulates a big piece of edge banding in their company color. Since they wanted this to be a modular space, this concept also works at half the size.
Klarna asked to see some possible concepts for a brand activation at the FIFA Women's World Cup. They came up with the idea of a screaming booth that measures your screams through their app and if you are loud enough you win a prize. The concepts range from simple to more extravagant and my goal was to merge Klarna's branding with general soccer and sport event elements
This was a booth concept I designed for Winix which is a manufacturer of air purifiers. They asked for something clean and fresh feeling and I aimed to achieve that with a primarily white design with pops of blue light. The tiny dots are perforated holes that are similar to the ones on their flagship product and have blue lights behind them.